INVESTIGATING THE EFFECT OF CSR ON BRAND EQUITY WITH THE MEDIATING ROLE OF BRAND PERSONALITY AND BRAND REPUTATION: A CASE STUDY OF GOLRANG

Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity.In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand personality PEPPERMINT MINT and brand reputation.The study is an applied one in terms of its obje

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School inclusion and integration strategies

The purpose of this paper is to identify and analyze the strategies capable to promoting the processes of integration and Hot inclusion in the school system.Manage phenomena such as disability and types of diversity in a rich context of social relations, as the school, is very complicated.In this respect it proposes an approach which is capable to

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